Nov 06 2006
Finding the time to blog
Everybody’s talking about PhilTube. If you haven’t watched Did You Say ‘Blogging’?, do. While you’re there, check out some of the other lonelygirl15 and YouTube send-ups.
Everyone to whom I’ve shown Did You Say ‘Blogging’? found it hilarious. More than one suggested that I might have rather more in common with Phil than I’d like to admit.
Amusing point, but it raises a serious question.
Writing a blog takes time. Our friend Phil knows this only too well – he’s been “blogging the !@$&*! out of my morning”, after all. But here in agency world time is a finite and costly resource. I doubt my clients would be at all impressed if I started charging them for my blogging time. So when, and how, do we find the space in our schedules to blog?
David blogs at all sorts of strange times of day, often in slightly off-the-wall circumstances. For Tim, it’s airport lounges (I know, I’ve seen him do it). Richard Edelman, if we believe the hype, blogs at 6am.
Right now it’s lunchtime, and I’m writing this as I eat – although I could equally have written it last night whilst watching Torchwood. Sometimes I sketch out an article in my head on the way to work.
More important than when you actually write, I think, is keeping hold of ideas as they occur. I have scraps of paper with blog ideas on them, preserved in scrawl before they’re forgotten. So that when I do find the time, I have something to start from.
What about you? When do you blog?

