It’s only been a month since WWDC. Only a month since the hardly-news-really launch of the 3G iPhone and Apple’s new ‘MobileMe’ service. But in that short space of time, the hype has reached fever pitch.

The new App Store, according to TUAW, will completely revolutionise, erm, everything. The iPhone 2.0 update will, so Apple tells us, salve the phone-envy of those of us stuck with the oh-so-out-of-date 2G iPhone. MobileMe will be, like, like mac.com only better. (anyone remember iTools?) And the new ‘phone itself, far from being the handset we should have had all along, is so much more than the sum of all its parts.

Instead, it’s been a pretty rotten day for Steve & Co.

MobileMe has been up and down more times than the Grand Old Duke of York’s ten thousand men. And, as the song goes, it appears to now be neither up nor down.

O2′s Activation Servers for the new phone crumbled under the pressure. Same story at AT&T, apparently. And the iTunes App Store.

As for the hacking / fanboy community, some early birds have nabbed the 2.0 firmware off Apple’s Servers and promptly found that they have to downgrade again because their phone wants reactivating. Surprise surprise. Meanwhile the devteam are tantalising their readers into a pant-wetting frenzy of anticipation as the next version of ‘pwnage’ approaches.

Take a chill pill, guys.

It’ll all be working fine in a week or so. Is it really so important to have it all now now now? Perhaps The Register puts it best:

for the moment the best advice is probably to relax for a few days and get the update once things have calmed down. We promise not to tell anyone you weren’t at the cutting edge for 48 hours