I must be slacking.

I’d missed, until today, the announcement a couple of months ago that Ketchum had fused with Pleon. I’d probably still not have noticed it, but for receiving an email from someone there today.

All good mergers involve a bit of rebranding. So the new firm is called, perhaps understandably, Ketchum Pleon. Except that the email I got today wasn’t from Ketchum Pleon.

It was from (anonymised to protect the sender) ineedafavour@ketchumpleon.com. Let’s look at that again:

ketchumpleon.com

How’d you pronounce that?

Why, it’s

ketch-UMP-lee-on,

of course.