Apr 19 2010

Say that again?

Published by at 11:45 pm under Comms,Media,Russia

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I must be slacking.

I’d missed, until today, the announcement a couple of months ago that Ketchum had fused with Pleon. I’d probably still not have noticed it, but for receiving an email from someone there today.

All good mergers involve a bit of rebranding. So the new firm is called, perhaps understandably, Ketchum Pleon. Except that the email I got today wasn’t from Ketchum Pleon.

It was from (anonymised to protect the sender) ineedafavour@ketchumpleon.com. Let’s look at that again:


How’d you pronounce that?

Why, it’s


of course.

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